Recommendations.
Recommendations.
Selection of colorus for the collection.
Supreme customer.
Clients of the brand can
be split into two
groups:
In both group are costumers who care about
The first one is people directly connected with the skateboarding culture and the street lifestyle, the second people who follow trends showing by clothes how much money they are able to spend for fashion and the people who just love this style.
Why “board people” want Supreme product?
This brand was created for skateboarders, have a long tradition and nice ride team. If your idol (from Supreme team) promote a brand, you trust him, and u know this product is good for your skateboard things. Also in this group, we can find consumers who want to be trendy or say by cloth: that thing was expensive, I have money. But every skater knows you cant bay skils..
Why random people want Supreme product?
With the increasing popularity of the brand, more and more people buy the products. As a result, the brand creates lines, not based on sport but in line with trends. Photography from the London metro describes the differences between skateboarder living in a culture and the guy who wants to be associated with this lifestyle.
This is where the second group of recipients appears: not border one, but wants to be switched on, following trends and want to be connected with this lifestyle despite the fact that it does not live like that. It is the group not directly related to the sport that constitutes a lot of client of Supreme. They also like show the world how much money they spend on fashion. The girl represents this group we chose as a consumer for our future collections.
