Recommendations.
Recommendations.
Selection of colorus for the collection.
Inspiration.
Colours.
The red is brand's colour included in the logo. There is also a characteristic white inscription that most often appears on a red, but also on other backgrounds. Supreme often uses a monochromatic color palette, white, black, and shades of gray. Collections offer many colors, however, there is always one of the above-mentioned elements ensuring recognition.
The most characteristic detail is the brand's logo or the name wrote characteristic font. They appear on all elements from small insert to big prints, sometimes biggers them product. Single or duplicated.
Detalls.
Supreme in its numerous collaborations always remains with the unchanged form of marking products. Usually, the logo is the same or more visible as the collaborator logo. Even when working with very exclusive brands, Supreme logo is an element that increases the value of the product. Never the contrary, supreme does not let collaborators come into the collections. They come to others as with a trademark. This Supreme enters another brand with "tagging" products. Tagging is a very common behavior occurring within the boards' culture. In the beginning, it was signing cool and recommendable places your nickname or team name. Currently, the most popular is sticking stickers with the logo. It saying: this place, this service, this product is cool - I recommend "band name". That Supreme gives a quality mark that testifies to the price and the product's coolness for its collaborators.
Collaborations.
In the beginning, the Supreme customer was skateboarders but as the popularity of the brand changed, the customer profile changed. Currently, Supreme brings together people who follow trends. They are mainly young people who want to express their affiliation with a given subculture through clothing.
